Update #11

It's Friday again and another exciting week passed.

This week I mainly worked on my client project and for GOA Switzerland.
Nonetheless, I found some time to take action on my Google AdWords campaigns and design some more screens for my fundraising app Wellfunded.

In my tip of the week I will show you some ways to make your web search more precise.

Actions to be taken for Google AdWords

In the last update I made a small evaluation of my Google AdWords campaigns.
This week I made some changes based on that.
Until now I had different campaigns for topics like Design Sprint, Specialized Software and my design and development freelance offerings.
The numbers told that the ads for the design freelance offering brought the most visits. I therefore made the decision to invest my energy and money into this campaign alone and optimize it further.
Instead of using all the keywords for only one ad group I created more focused subgroups. This way it's possible to write ad texts that match the search terms more precisely and get better click-through-rates. 
In addition to that I configured so called ad extensions. That could be additional short texts like "UI/UX Design" or sitelinks linking to other pages on my website displayed underneath the main ad. With this the click-through-rate should go up several percents according to Google.

I also changed some minor things on the target page already. One goal of the page is that potential clients download my current profile. Before the change this was just a simple text link, now I changed that to a more explicit orange button.
I also made a more distinct separation between this button and the paragraph about working together, price and availability by adding a new title.
On this page I advertise myself as a freelancer for design and development work alike. I see it as a great advantage for my clients that I'm able to do both of them but I'm thinking about creating separated pages for them. This would allow me to create more focused content and write texts that better match with the ads. I need to do some more thinking on this and weight the pros against the cons.
I wonder if the changes I already made will get me the desired results.

More designs for Wellfunded

Yesterday I did some design for my fundraising app Wellfunded. Currently, I work on the screens for editing a campaign and showing a campaign to potential donors. I use the mobile first approach very strictly, this means I design all the layouts for small smartphone screens first and adjust them for larger screens later.
For presenting the campaigns to the public this approach is a must nowadays, because they should be able to donate wherever they are. But to implement my future plans for the app, it's also crucial that the administration section can be operated from a smartphone. I don't want to reveal too much just yet ;)

design for the show screen of a campaigndesign for the edit screen of a campaign

I did some thinking about the marketing website as well. Right now it is just a short description about the main idea behind the app and a possibility to subscribe to future news.
But over the long run I want to build more sections into it. Besides the description of the product I really want there to be a knowledge sections with information about running an aid organisation, IT utilities and fundraising as such. I'm thinking about moving the section (or part of it) about "Empowering Aid Organisations" from my own website to wellfunded.ch.
I also plan to add a journal, in which I write about my progress, difficulties and the thinking behind the development of Wellfunded (much like Jonnie Hallman does with Cushion).
I don't know yet how fast I will be able to implement these ideas though.

Tip of the week

If you search something in the internet nowadays, you normally use Google as your search engine. 
Depending on what you search it can take some time and you need multiple search queries until you find what you're searching for. To define your search more precisely, Google offers some symbols and words you can use. The most useful ones are following:
  • Exact search: Put word or phrase into quotes, for example "user experience design winterthur"
  • Exclude words: Put a - (minus) in front of the word, for example snow leopard -mac
  • Placeholder: Put a  * (asterisk) in the place for the unknown word, for example user * design
  • Search for a specific site: Put site: in front of the URL (without a space), for example site:benigartenmann.ch article
And last but not least a method, that became more important:
  • Search in social media: Put a @ in front of the word, for example @benigartenmann
There are even more refinements possible, you can read them up on the Google help pages.
Thanks for reading.
And now off to the weekend!
Beni
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